---
title: Avelin Group | Business valuation and Exit | Market Entry
description: Avelin Group - a Business Value optimiser and Exit Planning firm, focused on Australian and NZ SME businesses looking to sell. Valuation; M&A; Selling; Market entry support; Distribution
---

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# Access to capital  |  Velocity  |  Intensity of effort

Want to maximize the value of your business?

Fast-track the journey to generating and unlocking value in your business.

[Book a no-obligation call](https://calendly.com/peterh-avelin/30min)

## WHAT WE ARE GOOD AT

 

### Optimising Business Value Creation

Get a dispassionate view on current value and a traceable record of progress on strategy

### Successfully Exiting a Business

Prepare for and optimise the likelihood of achieving a good sale result

### Australian Market Entry

Distribute products into the Australian market and work with companies to develop entry strategies

## Our approach to Value Optimisation is straightforward and integrated

Let’s just say that we believe firmly in the alignment of vision, strategy, operational implementation and early exit planning. Valuation is the common  yardstick that ties all those elements together. That’s’ why we focus on it, to ensure that when the time comes for us to help with your exit, in whatever form that takes, the outcome is the best it can be. 

We have experience and a process that works. We could describe it at length here, but we are great believers that you will get more from a conversation than reams of digital data!

### Valumetrix™

Understand what the current valuation of your business is, using the metrics applied by investors and acquirers and use the framework to track progress against your business value goals.

[Learn more](https://www.valumetrix.com.au/)

![IMG_0605](https://avelin.com/hubfs/IMG_0605-1.jpeg "IMG_0605")

![woman-man shaking hands](https://avelin.com/hs-fs/hubfs/woman-man%20shaking%20hands.jpg?width=500&height=307&name=woman-man%20shaking%20hands.jpg "woman-man shaking hands")

### Exit+

Have you built a business that is ready for sale, at any time? Most founders have not. It takes a process and time to ensure the best outcome. We bring clarity and rigour to that process.

[Learn more](https://avelin.com/exit?hsLang=en)

## Interested in learning more about how to maximise the value of your business?

Click through to receive our free book 

[Create more value](https://valumetrix.com.au/maximise-your-business-value)

## Australian Market Opportunity

![Austmap](https://avelin.com/hubfs/Austmap.jpg "Austmap")

- ### Market evaluation
  
  We help ambitious businesses with market development for inbound and outbound companies through opportunity evaluation and market entry strategies and partnership establishment.
- ### Local partner
  
  Are you looking to Australia as a new market? Avelin partners with international businesses looking to access a developed economy and seeking local market knowledge, management expertise and networks.
- ### Cross-border expertise
  
  We have extensive cross-border expertise, consulting for leading organisations across the world and working with financial and strategic investors and trade buyers from US, Asia and Europe.

[Learn more](https://avelin.com/market?hsLang=en)

## Our team

We’re founders, investors and advisors. We get what your challenges are.

| We're senior specialists | We've been on the same journey | We understand the need to persevere |
| --- | --- | --- |

![PMH-2019](https://avelin.com/hs-fs/hubfs/PMH-2019.png?width=501&height=500&name=PMH-2019.png "PMH-2019")

### Peter M. Hall

#### Managing Director

[![Share on linkedin](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/linkedin-color.png?width=24&height=24&name=linkedin-color.png)](http://www.linkedin.com/in/petermhall/)

Peter Hall founded the Avelin Group in 2000, as a successor firm to the innovative active advisory model pioneered by VC Mentors, a business he co-founded in 1997. VC Mentors worked with many fast growth enterprises, assisting them to refine their business strategies, prepare for investment and securing capital for expansion.

Peter has founded, managed, invested in and advised numerous early stage companies over the last 25 years.

![KS-2019](https://avelin.com/hs-fs/hubfs/KS-2019.png?width=500&height=500&name=KS-2019.png "KS-2019")

### Karl Schutte

#### M&A / Finance

[![Share on linkedin](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/linkedin-color.png?width=24&height=24&name=linkedin-color.png)](https://www.linkedin.com/in/karl-schutte-8894b42b/)

Karl Schutte has been working in the Investment Banking sector in a strategic advisory and capital raising role for the past 25 years, across South Africa, Australia and the UK.

He was previously a chartered accountant with KPMG, Rand Merchant Bank, Deutsche Bank Sydney in project and leveraged finance, Head of Acquisition Finance at NM Rothschild Sydney and Director Debt Advisory with Grant Samuel in London.

![Michael Foulds-Profile](https://avelin.com/hs-fs/hubfs/Michael%20Foulds-Profile.png?width=500&height=500&name=Michael%20Foulds-Profile.png "Michael Foulds-Profile")

### Michael Foulds

#### Strategy

[![Share on linkedin](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/linkedin-color.png?width=24&height=24&name=linkedin-color.png)](http://www.linkedin.com/in/mfoulds/)

Dr Michael Foulds was formerly a partner with the global strategy consulting firm Arthur D. Little, where he was a senior member of the firm’s Telecoms, Information, Media and Electronics practice in Asia.

Michael has extensive business development and project experience throughout Asia-Pacific, assisting clients with corporate and business unit strategy, IPO due diligence, post-merger integration and profit improvement.

Our team members have advised a wide variety of organisations across many industries.

- ## ![adidas](https://avelin.com/hs-fs/hubfs/adidas.png?width=125&height=100&name=adidas.png)![ASX](https://avelin.com/hs-fs/hubfs/ASX.jpeg?width=62&height=100&name=ASX.jpeg)![AusIndustry](https://avelin.com/hs-fs/hubfs/AusIndustry.jpg?width=125&height=100&name=AusIndustry.jpg)![BP](https://avelin.com/hs-fs/hubfs/BP.jpg?width=125&height=100&name=BP.jpg)![CLA](https://avelin.com/hs-fs/hubfs/CLA.jpeg?width=130&height=81&name=CLA.jpeg)![GNB](https://avelin.com/hs-fs/hubfs/GNB.png?width=150&height=120&name=GNB.png) ![Logico](https://avelin.com/hs-fs/hubfs/Logico.jpeg?width=130&height=100&name=Logico.jpeg) 
  
   
- ![Malaysia_Airlines](https://avelin.com/hs-fs/hubfs/Malaysia_Airlines.png?width=150&height=120&name=Malaysia_Airlines.png) 

- ## ![adidas](https://avelin.com/hs-fs/hubfs/adidas.png?width=125&height=100&name=adidas.png)![ASX](https://avelin.com/hs-fs/hubfs/ASX.jpeg?width=62&height=100&name=ASX.jpeg)![AusIndustry](https://avelin.com/hs-fs/hubfs/AusIndustry.jpg?width=125&height=100&name=AusIndustry.jpg)![BP](https://avelin.com/hs-fs/hubfs/BP.jpg?width=125&height=100&name=BP.jpg)![CLA](https://avelin.com/hs-fs/hubfs/CLA.jpeg?width=130&height=81&name=CLA.jpeg)![GNB](https://avelin.com/hs-fs/hubfs/GNB.png?width=150&height=120&name=GNB.png) ![Logico](https://avelin.com/hs-fs/hubfs/Logico.jpeg?width=130&height=100&name=Logico.jpeg) 
  
   
- ![Malaysia_Airlines](https://avelin.com/hs-fs/hubfs/Malaysia_Airlines.png?width=150&height=120&name=Malaysia_Airlines.png) 

## Latest posts

[![](https://avelin.com/hs-fs/hubfs/Man%20viewing%20distance.jpg?height=200&name=Man%20viewing%20distance.jpg)](https://avelin.com/perspectives/thinking-about-selling-your-business?hsLang=en)

[Selling](https://avelin.com/perspectives/tag/selling?hsLang=en), [M&A](https://avelin.com/perspectives/tag/ma?hsLang=en)

## [Thinking About Selling Your Business?](https://avelin.com/perspectives/thinking-about-selling-your-business?hsLang=en)

So it’s time to sell or maybe to bring on a strategic partner. There are many issues to consider...

[Read more](https://avelin.com/perspectives/thinking-about-selling-your-business?hsLang=en)

[![](https://avelin.com/hs-fs/hubfs/trusting.jpg?height=200&name=trusting.jpg)](https://avelin.com/perspectives/looking-for-an-advisor?hsLang=en)

[Selling](https://avelin.com/perspectives/tag/selling?hsLang=en), [M&A](https://avelin.com/perspectives/tag/ma?hsLang=en)

## [Looking for an Advisor](https://avelin.com/perspectives/looking-for-an-advisor?hsLang=en)

The decision to sell your business, select a strategic partner or seek additional capital not only...

[Read more](https://avelin.com/perspectives/looking-for-an-advisor?hsLang=en)

[![](https://avelin.com/hs-fs/hubfs/Due%20Diligence.png?height=200&name=Due%20Diligence.png)](https://avelin.com/perspectives/preparing-for-due-diligence?hsLang=en)

[Selling](https://avelin.com/perspectives/tag/selling?hsLang=en), [M&A](https://avelin.com/perspectives/tag/ma?hsLang=en)

## [Preparing for Due Diligence](https://avelin.com/perspectives/preparing-for-due-diligence?hsLang=en)

The decision to sell a business is not an easy one. However, the process required to ensure an...

[Read more](https://avelin.com/perspectives/preparing-for-due-diligence?hsLang=en)

[View all](https://avelin.com/perspectives?hsLang=en)

## Contact us

We’re always pleased to have an exploratory no-obligation chat. Share some contact details and we will get back to you ASAP.

## [About us](https://avelin.com/about?hsLang=en)

## [Maximising your Business Value](https://avelin.com/valumetrix?hsLang=en)

## [Exit Readiness](https://avelin.com/exit?hsLang=en)

## [Privacy notice](https://avelin.com/privacy-statement?hsLang=en)

 

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